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Watch industry of apple watch

Now watchers of the big watchmakers are beginning to worrythat the good times for"Dumb"Watches are running out.

Shares of majorwatchmakers fossil, movado and swatch tumbledafter apple's debut.Since january, swatch has lostnearly 17 percent of michael kors replica handbags uk its value, or about $5.9 billion, as investorsworried over its once legendarySwiss brand.And analysts for fossil, which ownsbrandssuch asburberry, skagen and michael kors, said they've grown"Increasingly concerned"Over the avalanche of apple's gadget hype.

"We cannot overlook what is increasingly becoming a major disruption to the entire watch industry,"Barclays analysts wrote in a wednesday note titled"Fossil, inc. :Watch out. " "Future innovation at fossil will largely be challenged by hype and innovative offerings from deep pocket technology credible competitors such as apple, samsung and motorola. "

Market analysts believe apple could sell anywhere from 10 million to 60 millionsmartwatches, which, according to estimates from piper jaffray analyst gene munster, would virtuallysteamrollthe 3 million smartwatches companies like google and pebble have sold so far.Forrester research analyst james mcquiveypredicted it would be one of apple's"Most important and brand reinforcing launches in years. "

Apple hasalready begun to take a bit of a victory lap, believing itself firmlyahead of thecompetition:In a subtle easter egg, promotional photos show the apple watch set to one minute before 10:10, theindustry standardtimewatchmakers set their device to in ads. (The hour and minute hands frame the logo, and look a bit like a smiley face. )According to the new york times, apple's design chief, jony ive, reportedlysaid that switzerland, the world capital of watchmaking, was is in trouble"Though he chose a much bolder term for'trouble.'"

Watchmakers have so far waved off the threat, saying buyers will continue toturn totheir timepiecesasjewelry, accessories orstatus symbols.Speaking in zurich on wednesday, swatch chief executive nick hayek said he was"Not nervous,"According to tages anzeiger, a swiss newspaper.Bulova president gregory thumm told marketwatch,"Wearing a wristwatch is much less about timekeeping than it is a cultural phenomenon. "

The death of the wristwatch has been predicted before, when cellphones first became ubiquitous, but the industry has proven surprisingly hard to quash.Watches areselling betterin theunited statesthan they have in years, having climbed back from the recession with severalyears of rapidgrowth, research firm euromonitor international said.And mechanical watches, which are often less accurate but more stylish than their quartz counterparts, accountedfora growingchunk of the$8.2 billion in watches sold in the United Stateslast year.But investors have responded mostly by fleeing, sending fossil shares sliding13 percent since the year began.

It's not justapple's new addition that's causing the concern.Smartwatches arequicklyevolving past the chunky nerd infamythat blocked them from gaining mainstream acclaim.Thesoftware that powers the watches, such asgoogle's android wear, is becomingsleeker and easier to use, and the hardware isimproving michael kors cheap uk with more fashionable builds, smoother response time and featureslike pedometers and heart rate monitors.When motorola launched its $250 moto 360 last week, the round faced smartwatch the first toactually look like, well, a watch sold outin less than aday.

Fossil triedto stem the tide last week by announcing, ahead of apple's unveiling, that it would launcha partnership with intel to"Develop the next innovation in the emerging wearable technology space. "That built on the firm's announcement earlier this yearthat it planned towork with michael kors uk google to helpdevelop android wear.

Luxury watch makers have enjoyed decades as a mostly unchecked status symbol for the affluent, allowing them the ability to charge ever increasing prices for pretty much thesame watch.Rolex's emblematic submariner, a diving watch thatsold in the 1950s for $150, now sells for $7, 500 six timesmore thanit would have if it had followed inflation trends.

The rolex submariner watch has vastly outpaced inflation. (Source:A blog to watch)

But assmartwatches become better at doing more and more, analysts say it might not just be watchmakers who should worry.The apple watch"Should help the entire industry grow, but that doesn'tmean there'szerocannibalization,"Saiderinn murphy, a seniorresearch analyst with piper jaffray investment research.

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